Local SEO is a procedure for optimizing your Google My Business Listing to help it display more prominently in the local search results pages on Google (also known as the Local Packs) and the other major search engines.
Google Business Profile (GBP) is a web page that Google provides for local businesses. It allows you to put your company info on Google +, Google Maps, Google Search and other Google features.
Name, Address and Phone (NAP) is critical for local businesses. It’s important for your NAP to be accurate and consistent not only throughout your website, but also anywhere it appears throughout the entire Internet. Having an Inconsistent NAP confuses Google and it decreases the chances of your Google My Business Listings to rank in local pack.
Make sure you have strong Google reviews, completed and optimized Google My Business listing with photos and videos, and select the right categories. All these things can bring your business show up on Google Maps.
Accurate citations can boost your organic and local pack rankings. Citation signals still have an impact on your local pack and organic rankings. This is because search engines trust the key business listings sites and online directories to provide accurate information, and if this information is consistent and accurate across numerous trusted sites, search engines will give more prominence to it in SERPs.
Local web page content gives you an opportunity to use local search phrases in pages and posts on your website. Having content for these local search phrases increase the visibility of your business in search rankings.