Your customers and competition are on Google’s search results and Facebook. Getting ahead of them in search engine results solely through SEO takes time; at least four to nine months for a new website.
Paid search brings more customers and revenue in less time.
Facebook and other social media platforms aren’t that different. Organic reach on Facebook could have declined to as low as 2 percent. For a business page with 100,000 followers, each published image, video, or post will only be seen by 2,000 people.
Paid search advertising—whether Google AdWords’ Pay-per-Click (PPC) or Facebook advertising—allows businesses to overcome the limits of organic search and reach out to potential buyers. It means top rank in Google Search or right into your customers Facebook Newsfeed. The results are several times quicker than non-paid methods of digital marketing.
However, speed is not the only reason both small and large businesses include paid search in their digital marketing.
Advertising on search engines and social media is a proven strategy to build brand affinity, maximize revenues, and deliver targeted messages to your audience to drive results.
Businesses are aware of the power of paid search. It is one big reason the worldwide expenditure on paid search advertising is set to reach $92.4 billion in 2017.
Daniels Digital is a PPC and Facebook advertising agency located in Massachusetts. We have spent years perfecting the art of determining audiences, creating targeted ads, and publishing them to the right people at the right time with the singular goal of achieving your goals.
You can continue to focus on your business while Daniels Digital manages your paid search ads for you and customizes their placement. The agency uses high-tech, paid search marketing software to maximize lead creation and minimize cost.
Daniels Digital gives you more leads per ad while reducing the per-click rate by an average of 25%.