We live in a country where 89.4 percent of businesses are made up of fewer than 20 employees. Many of them serve only the clients in their vicinity. Google knows that. If you were to look up a restaurant or car repair shop, Google would prominently display websites belonging to local businesses.
Local SEO is your chance to bypass big brands and get in front of your customers. Your competitors are already doing that. You cannot afford to be invisible if your customers are primarily from your neighborhood or town.
Optimizing for local search is different from optimizing for the entire U.S. or the whole world. The key to great ranking lies in acknowledging the differences and applying correct techniques. It involves using:
There are multiple other methods, and the benefits of applying them are many.