Local SEO

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Get in Front of More Customers With Local SEO

We live in a country where 89.4 percent of businesses are made up of fewer than 20 employees. Many of them serve only the clients in their vicinity. Google knows that. If you were to look up a restaurant or car repair shop, Google would prominently display websites belonging to local businesses.

Local SEO is your chance to bypass big brands and get in front of your customers. Your competitors are already doing that. You cannot afford to be invisible if your customers are primarily from your neighborhood or town.

Local SEO Is Our Specialty!

Optimizing for local search is different from optimizing for the entire U.S. or the whole world. The key to great ranking lies in acknowledging the differences and applying correct techniques. It involves using:

  • Geo-targeted keywords
  • Local testimonials
  • Rich content tailored to local audiences
  • Citations from local review sites
  • Listings on local directories and forums

There are multiple other methods, and the benefits of applying them are many.

Benefits of Local SEO

Rank High on Local Search Engines

A backlink (a standard local SEO technique) from your chamber of commerce or a similar organization, Yelp, TripAdvisor, and other geotargeting websites gives a boost to your site’s rank in local search.

Increase in Revenues and Profitability

Well-done SEO brings valuable traffic to your site. The customers who could not have found you on foot can discover you online and buy from you.

Get Prominent Place on Google Maps and Directories

Google Maps and other online directories are replacing Yellow Pages as the preferred method to find local businesses. Your local SEO services agency can turn your website into a highly-visible place in Google Maps; increasing the chances of new customers discovering you.

Low Cost, Maximum Impact Advertising

Are you an indie bookstore? The chances that you can compete against Amazon, Barnes & Nobles, and other behemoths and win are negligible. Local SEO can get the most out of your limited advertising. You can appear in front of the people who are most likely to buy from you as frequently (or more often) than big boys.

Frequently Asked Questions

Local SEO is a procedure for optimizing your Google My Business Listing to help it display more prominently in the local search results pages on Google (also known as the Local Packs) and the other major search engines.
Google Business Profile (GBP) is a web page that Google provides for local businesses. It allows you to put your company info on Google +, Google Maps, Google Search and other Google features.
Name, Address and Phone (NAP) is critical for local businesses. It’s important for your NAP to be accurate and consistent not only throughout your website, but also anywhere it appears throughout the entire Internet. Having an Inconsistent NAP confuses Google and it decreases the chances of your Google My Business Listings to rank in local pack.
Make sure you have strong Google reviews, completed and optimized Google My Business listing with photos and videos, and select the right categories. All these things can bring your business show up on Google Maps.
Accurate citations can boost your organic and local pack rankings. Citation signals still have an impact on your local pack and organic rankings. This is because search engines trust the key business listings sites and online directories to provide accurate information, and if this information is consistent and accurate across numerous trusted sites, search engines will give more prominence to it in SERPs.
Local web page content gives you an opportunity to use local search phrases in pages and posts on your website. Having content for these local search phrases increase the visibility of your business in search rankings.