Local SEO
We live in a country where 89.4 percent of businesses are made up of fewer than 20 employees. Many of them serve only the clients in their vicinity. Google knows that. If you were to look up a restaurant or car repair shop, Google would prominently display websites belonging to local businesses.
Local SEO is your chance to bypass big brands and get in front of your customers. Your competitors are already doing that. You cannot afford to be invisible if your customers are primarily from your neighborhood or town.
Optimizing for local search is different from optimizing for the entire U.S. or the whole world. The key to great ranking lies in acknowledging the differences and applying correct techniques. It involves using:
There are multiple other methods, and the benefits of applying them are many.
A backlink (a standard local SEO technique) from your chamber of commerce or a similar organization, Yelp, TripAdvisor, and other geotargeting websites gives a boost to your site’s rank in local search.
Well-done SEO brings valuable traffic to your site. The customers who could not have found you on foot can discover you online and buy from you.
Google Maps and other online directories are replacing Yellow Pages as the preferred method to find local businesses. Your local SEO services agency can turn your website into a highly-visible place in Google Maps; increasing the chances of new customers discovering you.
Are you an indie bookstore? The chances that you can compete against Amazon, Barnes & Nobles, and other behemoths and win are negligible. Local SEO can get the most out of your limited advertising. You can appear in front of the people who are most likely to buy from you as frequently (or more often) than big boys.
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