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As the cybersecurity industry grows, there are elements, algorithms, and skills your firm needs to be aware of. It can be challenging to keep track of the constant changes in the industry which is why it’s important to find a strategy to be aware of these changes. Our goal is to keep your website and it’s information safe by protecting your website from hackers. If a website is hacked, users won’t be able to access the entire website, or even just certain pages, which could lead to lost income, harm to your reputation, and fines from the authorities. Protecting your online presence has become more important than ever.
Daniels Digital will curate the marketing strategy per the cybersecurity specific needs. This strategy revolves around the following: Search Engine Optimization to help the business get found organically, Pay Per Click to help the business select niche areas to focus on for campaigns, Custom landing pages to correlate to each campaign, and LinkedIn tactics implemented.
Daniels Digital has helped numerous businesses achieve success via digital marketing. RSIG Security, who has been a client for over 10 years, has grown to be the market leader in the Northeast, and Daniels Digital is proud to be their agency of record.
Daniels Digital can help your firm via the following tactics:
Market research determines what SEGMENTS are optimal for your brand, which to TARGET that align with how your brand is POSITIONED in the market
Customized landing pages for specific campaigns to help ensure the brand meets its targets for prospecting
Utilization of Search Engine Optimization and Pay Per Click campaigns to create the core of the conversion funnel
In B2B marketing, LinkedIn is the optimal social media platform, which when used properly complements the aforementioned tactics.
To navigate through the cybersecurity world, a marketing strategy is more helpful than ever. It’s important to be reaching the right clients and staying up to date with the latest jargon and industry ideas. Your firm needs to be understand fundamental ideas like Phishing, Malware, Sandboxing, and Patching as well as providing website protection features to keep the integrity of your online presence safe. Here at Daniels Digital we can do both for your business.
